{"product_id":"lg-oled77g54lw-aek-77-4k-oled-smart-tv","title":"LG OLED77G54LW.AEK 77\" 4K OLED Smart TV - Black","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe LG OLED77G54LW.AEK is a 77\" 4K OLED Smart TV that delivers a truly exceptional home entertainment experience, transforming your living space into the ultimate place to watch, stream and play. The expansive 77-inch OLED display, intelligent AI processing and premium design deliver breathtaking picture quality and rich, immersive sound, perfect for gamers and film lovers alike. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFeatures-\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ea11 AI Processor-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLG's advanced a11 AI processor works intelligently behind the scenes, optimising picture and sound in real time so every scene looks and sounds its absolute best — whether you're watching a film, streaming a series or mid-game.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSound Pro-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRich, room-filling audio comes as standard with Sound Pro, delivering clear dialogue, deep bass and immersive soundscapes that complement the stunning visuals without the need for a separate sound system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSelf-lit Pixels-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach pixel produces its own light, resulting in true, deep blacks and infinite contrast. Whether you are watching dark, dramatic scenes or bright, colourful landscapes, every image is rich in detail and clarity.\u003c\/span\u003e\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":56413590028661,"sku":"1400019142","price":3279.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/0510\/6143\/files\/LGOLED77G54LW_AEK_jpeg.jpg?v=1786021249","url":"https:\/\/www.atlanticelectrics.co.uk\/products\/lg-oled77g54lw-aek-77-4k-oled-smart-tv","provider":"Atlantic Electrics","version":"1.0","type":"link"}