Panasonic TV48Z90AEB 48" Smart 4K Ultra HD HDR OLED Fire TV with Amazon Alexa

What's better than OLED? How about OLED with AI? Each pixel on the Panasonic TV48Z90AEH TV is self-illuminating for natural colours and brilliant contrast. The HCX Pro AI Processor MKII cleverly analyses each scene for the best possible picture, tweaking colours and contrast on the fly. Plus, Auto AI mode knows when you're watching sport and adapts the picture and sound for you. Dolby have brought their expertise into the mix too. Dolby Vision IQ adapts the picture to the ambient light of your room. So, whether it's the midday match or movie night, you'll get the perfect viewing experience. And then there's Dolby Atmos. It adds virtual surround sound to your experience, making you feel like you're in the middle of the action.

Good to know

- Dynamic Theater Surround Pro and a built-in sub deliver on sound, with powerful bass that'll have you feeling the full force of every explosion
- Game Mode Extreme offers epic speed, resolution, and motion for every game, so you can stay on top of the action
- Fire TV has plenty of apps to keep everyone happy, including Prime TV, Netflix, and Disney+
- Freely brings you live TV channels and on-demand content over WiFi – no aerial, no fees, no hassle
- Find shows you've missed straight from the TV guide with Freeview Play