{"product_id":"panasonic-tv77z90beb-77-inch-fire-tv-master-oled-pro-hcx-pro-ai-processor-mk-ii-dolby-atmos-dyna","title":"Panasonic TV77Z90BEB 77 Inch OLED 4K HDR Smart TV, Fire TV, HCX Pro AI Processor MK II - 172.3cm Wide","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Panasonic TV-77Z90BEB is a 77” Master OLED Pro Fire TV with Dynamic Cinema Surround Pro and HCX Pro AI Processor MK II technology. Featuring Game Mode Extreme, support for HDMI 2.1 connectivity and a 144Hz refresh rate, this superb TV delivers an incredibly responsive gaming experience. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFeatures-\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSee it all. Feel it all.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDiscover a world of entertainment options and level-up your game with the Panasonic TV-77Z90BEB. Designed with built-in Fire TV and a 144HZ display, this impressive model delivers an unparalleled immersive viewing experience.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eTop-Class colour accuracy, contrast and clarity-\u003c\/strong\u003e \u003c\/span\u003e\u003cstrong\u003eBreathtaking cinematic picture performance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePanasonic’s Master OLED PRO is the next generation of panels. Designed to enhance brightness for a more dynamic contrast, the OLED TV with its HCX Pro AI Processor MK II Technology instantly analyses the picture quality, colour accuracy and contrast for an outstanding picture performance.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProfessional picture performance in your home-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned with the HCX Pro AI Processor MK II technology, this premium TV delivers \u003c\/span\u003e\u003cspan\u003eaccurate colour, contrast and razor-sharp clarity, perfect for sports, games and fast-moving action. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e3D Sound of amazing clarity, richness and depth- Immersive sound from all around you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Panasonic TV-77Z90BEB features Dolby Atmos, enveloping you in the richness and depth of precisely placed sound.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e*Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.\u003c\/em\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePremium Audiophile home cinema pleasure-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Dynamic Theatre Surround Pro transforms your home cinema into an audio enthusiast's delight. With powerful sound qualities, enhanced bass and a wide selection of sound modes, you will experience greater depth and crystal clear audio.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePanasonic’s AI Feature- Auto AI for always optimal picture and sound.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe TV-77Z90BEB\u003c\/span\u003e\u003cspan\u003e uses AI to analyse the incoming signal, automatically adjusting the picture and sound settings. Auto AI knows the modes for sport, live music, movie scenes and more so you can sit back and enjoy the performance.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e4K Fine Remaster for higher definition-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePanasonic have cleverly combined AI and mathematical models to deliver sharper but natural images, especially for media with FHD and below. The Dual Super resolution and smoothness is achieved by next-generation technology using AI.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAI HDR Remaster for high-contrast HDR picture-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnjoy more dynamic visuals for both broadcasting and streaming content. Using an AI-developed conversion algorithm, standard images are converted into high-contrast images for a greater experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe stream of your dreams- \u003c\/strong\u003e\u003cstrong\u003eWatch Your Favourites. Control Your Home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePanasonic TV Premium with built-in Fire TV provides the ultimate entertainment, smart home control features and premium quality. \u003c\/span\u003e\u003cspan\u003eDiscover Japanese technology, advanced gaming capabilities and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAll your entertainment in one place-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAccess Netflix, Prime Video, Disney+, live TV and all your favourites in one convenient place thanks to FireTV. The Prime Video calibrated Mode automatically adjusts the picture settings to match the original mastering allowing you to view from the movie-makers vision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e*Separate subscriptions may be required. Feature and content availability may vary.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHands-free and effort-free-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSimply ask Alexa to play and control your content. Set timers, reminders, check sports scores and more with a simple voice command.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e*Subscriptions may be required. Feature and content availability may vary.\u003c\/em\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eKeep an eye on what matters-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAsk Alexa to check any cameras you have in your home without pausing the TV.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e*Feature availability may vary. Compatible smart home devices required (sold separately).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePicture perfection in all conditions- Broad compatibility with HDR formats.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eTV-77Z90BEB\u003c\/span\u003e\u003cspan\u003e lets you enjoy maximum picture quality from any source with support for HDR formats. By adjusting colour and brightness scene-by-scene, this intelligent TV delivers crystal clear visuals whether you’re watching in the new Dolby Vision, HLG, HDR10 or HDR10+ Adaptive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e*Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eExperience a new dimension in HDR viewing-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDolby Vision IQ has been designed with an advanced ambient light sensor to dynamically perfect the HDR picture whether the lighting in your room is light or dark.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e*Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.\u003c\/em\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eNext-gen Filmmaker Mode with intelligent sensing-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePanasonic has created this great feature that allows you to view movies just as the director intended. The intelligent sensor technology adjusts colour temperature and ambient brightness to ensure it captures the film-makers vision, even in well-lit rooms.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe new way to do TV -\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStream your favourite shows live and on demand with Freely. No dish, box or aerial required- all you need is WiFi. Simply plug in, press the Freely button and you’re ready to go. Choose shows from the BBC, ITV, Channel 4, Channel 5 and more, all in one place. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLevel up your game- Big screen, epic speed, resolution and clarity for every game.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTake your gaming to the next level with Game Mode Extreme. Enjoy Ultra-high gaming quality thanks to the HCX Pro AI MK II processor. The latest revolutionary 144Hz panel delivers both HFR (High Frame Rate) and VRR (Variable Refresh Rates), bringing high-resolution that redefines the gaming experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSmooth and intuitive set up for gaming devices-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eConnecting your gaming device via HDMI is easier with the intuitive game settings. The detailed Game Control Board displays game related information, making it easier to check the setting status. Easily accessible via the My App button for a user-friendly experience.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGreat sound whatever your play style-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Game Sound Mode allows you to switch between sound options to suit the game you are playing. The RPG Mode creates a sense of intense reality whilst the FPS Mode focuses on audio location, enabling players to hear the subtle sounds of their enemies, elevating your gaming potential.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAmazing gaming without tearing or stuttering-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEscape into the gaming world with the Panasonic \u003c\/span\u003e\u003cspan\u003eTV-77Z90BEB.\u003c\/span\u003e\u003cspan\u003e This 4K LED TV supports both \u003c\/span\u003e\u003cspan\u003eAMD FreeSync™ Premium and \u003c\/span\u003e\u003cspan\u003eNVIDIA\u003c\/span\u003e\u003cspan\u003e®\u003c\/span\u003e\u003cspan\u003e G-SYNC\u003c\/span\u003e\u003cspan\u003e®\u003c\/span\u003e\u003cspan\u003e Compatible \u003c\/span\u003e\u003cspan\u003etechnologies. Designed for the ultimate gaming experiences from the newest gaming devices. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e©2024 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, FreeSync, and combinations thereof are trademarks of Advanced Micro Devices, Inc.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e©2024 NVIDIA, the NVIDIA logo, and NVIDIA G-SYNC are trademarks and\/or registered trademarks of NVIDIA Corporation in the U.S. and other countries.\u003c\/span\u003e\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":56119798006133,"sku":"1400045157","price":2199.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/0510\/6143\/files\/TV77Z90BEB_10360238-c66b-4a26-bc9b-b5ec4ac1b5ad.jpg?v=1762356558","url":"https:\/\/www.atlanticelectrics.co.uk\/products\/panasonic-tv77z90beb-77-inch-fire-tv-master-oled-pro-hcx-pro-ai-processor-mk-ii-dolby-atmos-dyna","provider":"Atlantic Electrics","version":"1.0","type":"link"}