{"product_id":"sony-k55xr38m2pb-uka-55-4k-led-smart-tv","title":"Sony K55XR38M2PB.UKA 55\" 4K LED Smart TV - Black","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sony K55XR38M2PB.UKA is a 55-inch 4K LED Smart TV available in a sleek Black finish. Ideal for those looking for premium home entertainment, this TV combines outstanding picture quality and accurate colour reproduction with powerful audio and advanced smart features. Its smart home compatibility and impressive display performance make it a versatile, dependable choice for an immersive viewing experience.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFeatures-\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e4K 120Hz Smooth Motion-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith impressive UHD resolution and a 120Hz refresh rate, it delivers sharp, detailed visuals and fluid motion, making it ideal for fast-moving action, sports and gaming.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eXR Processor AI-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePowered by an advanced AI-driven XR Processor, it intelligently optimises every scene to produce vibrant, realistic images.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eXR Triluminos Pro-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe XR Triluminos Pro panel delivers an extensive colour range, reproducing over a billion shades for vibrant, lifelike images.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDolby Atmos Audio-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for living rooms and home cinema setups, this TV delivers an immersive audio experience with Dolby Atmos and DTS:X, bringing rich, cinematic surround sound into your home.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGoogle TV interface-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Google TV interface offers access to over 400,000 movies, TV programmes, apps and games, bringing all your favourite entertainment together in one convenient, easy-to-use hub. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePower consumption-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDuring SDR viewing, power consumption is efficiently managed at 70W, while low-power standby settings help minimise energy usage when the TV is not in use.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSmart integration-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCompatible with Google Assistant, Alexa and Apple HomeKit, this TV offers convenient voice control and effortless integration with your smart home system, making everyday operation simpler.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":57545919857013,"sku":"1400058397","price":899.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/0510\/6143\/files\/SonyK55XR38M2PB.UKA.jpg?v=1793986348","url":"https:\/\/www.atlanticelectrics.co.uk\/products\/sony-k55xr38m2pb-uka-55-4k-led-smart-tv","provider":"Atlantic Electrics","version":"1.0","type":"link"}