{"product_id":"sony-k55xr75m2b-uka-55-4k-rgb-led-google-tv","title":"Sony K55XR75M2B.UKA 55\" BRAVIA 7 II True RGB LED 4K Google TV With AI XR Processor - Black","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sony K55XR75M2B.UKA BRAVIA 7 II is a 55-inch True RGB LED 4K Google TV that brings a truly cinematic experience into the comfort of your home. Powered by advanced picture processing and immersive sound, every scene feels more realistic. At the heart of its exceptional picture quality is RGB Backlight Master Drive Pro technology, which controls red, green and blue LEDs in real time to produce vivid colours, enhanced brightness and remarkable depth across every frame. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith Google TV built-in, you can easily access your favourite streaming apps, movies and shows from one intuitive platform. Whether you're settling in for a film night or catching the big match, this Sony delivers a viewing experience that's hard to walk away from. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFeatures-\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRGB Backlight Master Drive Pro – \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBy independently controlling individual red, green, and blue LEDs across the entire panel, RGB Backlight Master Drive Pro achieves extraordinary brightness, colour accuracy, and depth, so every scene looks exactly as the creator intended.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAI XR Processor-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSony's intelligent AI XR Processor analyses the entire picture in real time, enhancing every scene for realistic viewing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAcoustic Multi Audio+-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAcoustic Multi Audio+ positions sound to follow the action precisely on screen, so whether a car races across the frame or dialogue shifts between characters, audio and visuals move in perfect harmony for a truly immersive experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eStudio Calibrated Modes-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWatch films exactly as the director intended with dedicated calibrated modes for Sony Pictures Core, Netflix and Prime Video. Each mode is fine-tuned to match the filmmaker's original vision.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":57403414249845,"sku":"1400053952","price":1999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/0510\/6143\/files\/SonyK55XR75M2B_UKA_jpeg.jpg?v=1785254660","url":"https:\/\/www.atlanticelectrics.co.uk\/products\/sony-k55xr75m2b-uka-55-4k-rgb-led-google-tv","provider":"Atlantic Electrics","version":"1.0","type":"link"}