{"product_id":"sony-k98xr75m2pb-uka-98-4k-rgb-led-google-tv","title":"Sony K98XR75M2PB.UKA 98\" BRAVIA 7 II True RGB LED 4K Google TV with AI XR Processor - Black","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Sony \u003c\/span\u003e\u003cspan\u003eK98XR75M2PB BRAVIA 7 II is a \u003c\/span\u003e\u003cspan\u003e98-inch True RGB LED 4K Google TV that brings a cinematic experience into your home, delivering stunning 4K picture quality, vibrant colours and lifelike contrast. Powered by advanced picture processing and featuring immersive sound, every scene feels more realistic. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith Google TV built-in, you can easily access your favourite streaming apps, movies and shows from one intuitive platform. Whether you're settling in for a film night or catching the big match, this Sony TV delivers a viewing experience that's hard to walk away from.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFeatures-\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRGB Backlight Master Drive Pro – \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBy independently controlling individual red, green, and blue LEDs across the entire panel, RGB Backlight Master Drive Pro achieves extraordinary brightness, colour accuracy, and depth, so every scene looks exactly as the creator intended.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAI XR Processor-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSony's intelligent AI XR Processor analyses the entire picture in real time, enhancing every scene for realistic viewing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eAcoustic Multi Audio+-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAcoustic Multi Audio+ positions sound to follow the action precisely on screen, so whether a car races across the frame or dialogue shifts between characters, audio and visuals move in perfect harmony for a truly immersive experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eGoogle TV access-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBuilt-in Google TV brings over 400,000 films and TV episodes together in one place, alongside thousands of apps and games, giving you a single, streamlined hub for every bit of entertainment you could want.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eStudio Calibrated Modes-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou can watch films exactly as the director intended with dedicated calibrated modes for Sony Pictures Core, Netflix and Prime Video. Each mode is fine-tuned to match the filmmaker's original vision.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":57403463991669,"sku":"1400054022","price":6999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/0510\/6143\/files\/SonyK98XR75M2PB_UKA_jpeg.jpg?v=1785507917","url":"https:\/\/www.atlanticelectrics.co.uk\/products\/sony-k98xr75m2pb-uka-98-4k-rgb-led-google-tv","provider":"Atlantic Electrics","version":"1.0","type":"link"}