Sony KD49XG8196BU 49" 4K UHD HDR SMART TV - X-Reality PRO - TRILUMINOS Display - Google Assistant -A Energy Rated - Black Black

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  • Model:KD49XG8196BU
  • SKU:100305182

This stunning 49” 4K Smart TV from Sony brings all of your favourite shows to life. Its contemporary design and innovative features make it a stunning entertainment centrepiece for your home.

If you’re looking for a TV in a different size, check out the 43”, 55”, and 65” models.

A Smarter Way to Watch

The KD49XG8196BU comes with built-in YouView, letting you scroll back up to seven days on services like ITV Hub, All 4 and Demand 5. You’ll also have access to an extensive library of on-demand content through streaming apps, including:

  • BBC iPlayer
  • Netflix
  • Amazon Video
  • 4oD
  • ITV Player
  • My5
  • YouTube

It’s simple to get online with this Sony 4K UHD TV. Wi-Fi enabled and with an ethernet cable included, you’ll be ready to surf the net in no time.

Utilising the Android operating system, this Sony Smart TV gives you access to the Google Assistant too. Discover content from different services using voice search on your remote control, so you can spend less time browsing, and more time watching the series you love. If you’re looking for inspiration, you can also get recommendations – try asking for “romantic comedies” and see what comes up. Or, ask your Google Assistant to find your favourite shows. You can even control other smart devices from your TV.

An Incomparable Viewing Experience

Sony TVs come with advanced technology to make what you watch better than ever before. The TRILUMINOS display offers a wide colour palette, bringing lifelike tones and vibrancy to your picture, while 4K X-Reality Pro sharpens images in real time, showing off extra details.

This even extends to shows that are lower resolution than 4K – thanks to its powerful upscaling, the KD49XG8196BU refines the picture quality of anything on screen. Motionflow™ XR 400Hz technology also keeps the action smooth and sharp in fast-moving sequences like sports matches. Extra frames are created and inserted between the originals, so you’ll feel like you’re sitting in the stadium.

Any Device on the Screen

Whatever device you want to link up to your Sony 4K UHD TV, there’s a way to do it. You can even watch things directly off of your PC, thanks to the handy PC streaming feature.

For cabled connections, whether it’s to a games console or Blu-ray player, there is a range of options:

  • Four HDMI ports
  • Three USB ports
  • One Composite Input
  • One headphone jack

There are also apps for Apple devices, and for the Google Store. Bluetooth support even allows you to cast media directly from your phone to the TV without an internet connection.

VESA compatible, the Sony KD49XG8196BU is wall mountable, giving you greater choice in how you position it in your home. It also comes with a dark silver stand included, so it will look great stood on a cabinet in your living room.

This classic black Sony 4K UHD TV comes with an ‘A’ energy rating, helping you reduce the impact on your bills and the environment. Add it to your cart at euronics.


Aspect Ratio 16:9
Screen Size Class 1244.60 mm
Backlight Technology LED
Brand Name Sony
  • Dark Silver
  • Black
Depth 26.2 cm
Service Type YouView
Webcam No
Interactive Features Voice Control
Energy Consumption per Year 107 kWh
Energy Efficiency Class A
Ethernet Yes
  • Google Play
  • X-Reality Pro
  • Chromecast
  • Game Mode
  • Progressive Scan
  • ClearAudio+
  • 4K Upscaling
Height 70.4 cm
Internet Access Yes
Manufacturer Sony Corporation
Manufacturer Part Number KD49XG8196BU
Maximum Resolution 3840 x 2160
Operating Power Consumption 77 W
PC Streaming Yes
Product Model KD-49XG8196
Product Name BRAVIA KD-49XG8196 Smart LED-LCD TV
Product Series XG8196
Product Type Smart LED-LCD TV
RMS Output Power 20 W
Scan Format 2160p
Product Line BRAVIA
Sound System S-Force Front Surround
Virtual Assistant Supported
  • Google Assistant
  • Alexa
Streaming Service
  • BBC iPlayer
  • ITV
  • Netflix
  • YouTube
  • Catch up TV
  • 4oD
  • Amazon Instant Video
  • My5
Total Number of HDMI Ports 4
Video Signal Standard 4K UHDTV
Viewable Screen Size 123 cm
Weight (Approximate) 12.40 kg
Width 110.1 cm
Wireless LAN Yes