Sony KD77AG9BU 77" 4K Ultra HD HDR OLED Master Series Android TV with Pixel Contrast Booster

  • Warranty 5 years parts and labour,Subject to registration within 30 days of delivery

Key Features

  • Pixel Contrast Booster™: Enhanced colour contrast
  • Picture Processor X1™ Ultimate: Intelligently enhances brightness, detail & colour
  • Acoustic Surface Audio+™: Sound comes from different directions
  • TV Centre Speaker Mode: Use your BRAVIA as a centre speaker
The item will need the following connection(s)
  • Electric
Product Dimensions
  • Height: 99.6 cm
  • Width: 172.1 cm
  • Depth: 4.9 cm

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    • Warranty 5 years parts and labour,Subject to registration within 30 days of delivery
    • Model:KD77AG9BU
    • SKU:100305230

    This Sony Bravia OLED TV is the new platform for watching your favourite shows. Every detail is vividly captured and realised on the 4K UHD screen, thanks to Sony’s innovative technology. You really haven’t seen anything like it before.

    Looking for this Sony TV in a different size? It’s also available in:

    • 55” – Sony KD55AG9BU
    • 65” – Sony KD65AG9BU

    Unbelievable OLED Technology

    OLED TVs use an advanced form of LED to give you a cinematic and lifelike viewing experience. Unlike traditional LED TVs which use backlighting, OLED TVs use a revolutionary display technology that allows self-lighting pixels to switch on and off individually. This reduces the thickness and weight of the TV, so the KD77AG9BU is ultra-thin and exceptionally sleek.

    On top of this, this Sony Bravia TV provides you with superior colour reproduction and super high contrast – as individual pixels can be switched off as needed for true and natural blacks. From nature documentaries to the latest Hollywood blockbuster, image quality will have greater realism and depth. The pixel abilities also make the KD55AG9BU remarkably energy efficient. 

    Seeing is Believing

    This Sony TV’s Picture Processor X1™ Ultimate provides unmatched processing power, detecting hundreds of individual objects as they come up on screen. Using this information, it intelligently enhances the colour, brightness and detail of what you’re watching.

    Pixel Contrast Booster™ works with this processor to enhance colour contrast in high luminance. However fine the detail or variation in colour, everything you watch on the KD77AG9BU will come to life before your eyes.

    You’ll also find plenty to watch on this Sony OLED television. Thanks to the integrated digital TV service, as well as a range of streaming and on-demand services, there’s a universe of entertainment to explore. It’s easy to get online via Wi-Fi or Ethernet, whichever works best for you.

    Apps on this Android smart TV include:

    • BBC iPlayer
    • Netflix
    • Amazon Video
    • 4oD
    • ITV Player
    • My5
    • YouTube

    And, you’ll find apps for the Google Store, as well as for Apple devices like iPhones and iPods. There’s even improved sound on the Sony KD77AG9BU, thanks to the Acoustic Surface Audio+™. Sound will reach you from different directions, creating an immersive and multi-dimensional listening experience.

    If you’ve got a home theatre system in place, this Sony Bravia TV will work with it perfectly. Simply link the TV to your speaker system and enter Centre Speaker Mode – you’ll hear dialogue and music clearer than ever, with your TV as the centrepiece.

    Connect with Ease

    The KD77AG9BU comes with a range of connectivity options. Want to display your laptop’s contents on the big screen? With PC streaming, it’s easy to do so. Built-in Bluetooth technology also allows you to connect enabled devices like smartphones. Or, whether it’s a games console or a Blu-Ray player, there are a range of ports on this Sony TV:

    • Four HDMI ports
    • Three USB ports
    • One composite input
    • One headphone jack

    This Sony OLED TV comes with a dark silver stand, which not only offers style, but also keeps cables organised and hidden via the cable holder. Alternatively, as a VESA compatible TV, you can easily mount it on your walls if you want to save floor space.

    In a contemporary black finish, this Sony Bravia 4K OLED TV will bring the future of entertainment to your living room. Bring the KD77AG9BU home today.


    Brand Name Sony
    Scan Format 2160p
    Weight (Approximate) 35.3 kg
    Screen Technology OLED
    Manufacturer Sony Corporation
    Features Pixel Contrast Booster„¢:Enhanced colour contrast in high luminance < br /> Picture Processor X1„¢ Ultimate: Intelligently enhances brightness, detail and colour < br /> Acoustic Surface Audio+„¢: Sound comes at you from different directions
    TV centre speaker mode: Use your BRAVIA as a centre speaker
    MASTER Series
    Acoustic Surface Audio+„¢
    Embrace the thrills of the cinema with Dolby Vision Atmos
    Enjoy studio quality with Netflix Calibrated Mode
    Make smart even smarter with Google Assistant
    TRILUMINOS„¢ Display: Extra colours, extra brilliance < br /> Say what you want to see with voice search < br /> Connect with Google Home < br /> Works with Alexa
    Power (Watts) 293 kWh/Year
    Height 99.6 cm
    USB Recording Yes
    Colour Black
    Width 172.1 cm
    Speakers Acoustic Surface Audio+
    Depth 4.9 cm
    Height with Stand 100.1 cm
    Depth with Stand 30.2 cm
    Width with Stand 172.1 cm
    HDMI Version HDMI 2.0a
    Product Type OLED Television
    Screen Size 77"
    Enhanced Refresh Rate 100 Hz
    Maximum Resolution 3840 x 2160
    Smart TV Yes
    Operating System Android
    Digital Tuner Yes
    Electronic Program Guide Yes
    HDMI Yes
    Ethernet Yes
    Number of HDMI Ports 4
    Number of USB Ports 3
    RMS Output Power 20W+20W+10W+10W
    VESA Mount Compatible Yes
    Bluetooth Yes
    Wi-Fi Yes
    Shipping Height 112.6 cm
    Shipping Width 185.1 cm
    Shipping Depth 20.7 cm
    Streaming services & apps supported BBC iPlayer
    ITV Player < br /> Amazon Video
    Energy Efficiency Class G
    Headphone Yes
    Aspect Ratio 16:09
    PC Streaming Yes