LG 50UR78006LK (2023) LED HDR 4K Ultra HD Smart TV, 50 inch with Freeview Play/Freesat HD, Dark Gray

Experience vibrant picture quality in incredible detail with 4K clarity on LG’s UR78 TV. With the brand’s a5 Gen6 AI processor driving an optimised picture of enhanced UHD visuals, HDR, FILMMAKER mode and AI sound combine to deliver a gorgeously cinematic experience. The award-winning webOS smart platform offers a huge range of easy-to-search streaming services, and it works seamlessly with Alexa devices for easy voice control.

4K UHD resolution with HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including HDR10 & HLG.

a5 Gen6 AI processor
LG's processor, the brain of the TV, ensures optimised picture and sound quality, whatever you watch or play.

A cinematic experience
Together with HDR, FILMMAKER mode turns any room into a cinema, so you experience films just as the director intended.

AI Sound
LG's AI sound enhances every bit of audio, and you get a more immersive and involving viewing experience.

Great for gaming
Tweak settings with ease to ensure the best gaming experience with the Game Optimiser, and ensure the most responsive gameplay with ALLM (Auto Low Latency Mode), putting you into the best game mode automatically when powering up your console.

webOS smart platform
LG’s award winning webOS platform hosts a huge variety of the top streaming services, including Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch, and more.* Browsing and searching is super simple, Quick Cards make it easy to search based on your interests, and it works with Alexa devices (sold separately) for easy voice control.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.