LG OLED77B36LA (2023) OLED HDR 4K Ultra HD Smart TV, 77 inch with Freeview Play/Freesat HD & Dolby Atmos - Black

LG’s B3 delivers superb 4K HDR viewing and immersive sound, for a fantastic cinema-at-home experience. The brand’s OLED technology combines supreme contrast, 100% colour accuracy, and pixel-perfect detail, all powered by the a7 Gen6 processor for a stunning picture, from any angle, in any light environment. The award-winning webOS smart platform offers a huge range of easy-to-search streaming services, and you can control it by voice with Alexa built-in.

4K OLED Screen
The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. This 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour. This revolutionary technology has been mastered by LG for stunning picture quality, and from any angle.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.

a7 Gen6 AI processor
LG’s intelligent processor, the brain of the TV, intuitively ensures optimised picture and sound quality, and delivers image enhancement through AI Super Upscaling. Plus, it upscales audio too for a more cinematic experience.

Intense cinema and sport experience
Exceptionally sharp pictures, crystal-clear sound and the deepest black levels, plus Filmmaker Mode, deliver movies as the director intended, for an immersive cinematic experience. And with uncompromised image quality at any angle, and the smoothest motion no matter how fast the action, it brings the intensity of the sporting spectacle into the home.

Dolby Vision plus Dolby Atmos sound
With exceptional colour and contrast plus 3D surround sound, Dolby Vision and Dolby Atmos audio together ensure full audio-visual immersion, providing awe-inspiring drama to every genre.

AI Sound Pro
AI Sound Pro enhances the audio to put you at the centre of the action, creating an immersive and absorbing atmosphere in any room.

Responsive gaming
Ideal for next-gen consoles, get the competitive edge in gaming with 0.1ms response time and low input lag. It’s also loaded with pro-tools like 4K@120Hz, Variable Refresh Rate, Auto Low Latency Mode, and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, and Game Optimiser options.

webOS smart platform
LG’s award winning webOS platform hosts a huge variety of the top streaming services, including Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch, and more.* Browsing and searching is super simple, Quick Cards make it easy to search based on your interests, and you can control it with your voice with built-in Alexa.

LG soundbar synergy
When paired with a compatible LG soundbar (sold separately), you can enjoy an enhanced sound experience with seamless pairing.

Cutting-edge design
Exceptional technology and superb viewing experiences are expertly housed in an extremely thin and light design.