LG OLED77B46LA 77" OLED B4 4K Smart TV, 4K Ultra HD, Black, F Rated

LG SELF-LIT OLED technology

LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating an astonishing viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions.

Intelligent processor for optimised pictures and sound

LG OLED B4 features the new a8 AI Processor, the brain of the TV. This intelligent processor intuitively ensures optimised picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience.

Smart Platform

LG OLED B4 features webOS, LG's smart platform which hosts a huge variety of the best streaming services - including Freeview Play, NOW, Netflix, Prime Video, Disney+ and much more - while making browsing and searching for what to watch completely hassle-free. If you want to enjoy content mirrored from your smartphone you can do so easily with support for AirPlay 2 and Chromecast. The smart platform is controlled with the LG Magic Remote, and voice control is also supported for the ultimate convenience. What's more, with LG's webOS Re:new program, you'll enjoy upgrades to the latest version for five years*.

*Customers will receive 4 upgrades over time, starting from the launch version.

Intense Cinema experience

LG OLED B4 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Filmmaker Mode now work together, providing film experiences with incredible colour and contrast - and looking exactly how the director intended. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.

Responsive Gaming experience

LG OLED B4 is designed for next generation consoles, boosting your competitive edge with an incredible 0.1ms response time and low input lag. The B4 is loaded with all the pro-tools you need to dominate, such as 4K@120Hz, VRR, ALLM and eARC as specified in HDMI 2.1, plus G-Sync, FreeSync, Game Optimiser and HGiG which are all integrated and ready out-of-the-box. Plus there's easy access to Twitch on LG's webOS smart platform.

Exceptional sport experience

LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (OLED Motion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

Cutting-edge design

Exceptional technology and incredible viewing experiences expertly housed in an extremely thin design. The LG B4 TV merges seamlessly and elegantly into any space in your home.

OLED Care

LG has spent over 10 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come

LG Soundbar synergy

Pair with a compatible LG Soundbar to enjoy a seamless, connected experience with enhanced sound. WOW Orchestra utilises TV and Soundbar speakers simultaneously for an optimised experience. WOW Interface takes the hassle out of tuning your audio, using Soundbar mode controls and super-accessible TV remote and on-screen menus.

*Compatible with select LG soundbars