SAMSUNG The Frame Art Mode QE55LS03BGUXXU 55" Smart 4K Ultra HD HDR QLED TV with Bixby & Alexa - Black

The Frame TV from Samsung is no ordinary TV. It'll blend into your home and look just like a picture frame thanks to a beautifully slim design and swappable bezel frame (each sold separately). You'll be spoilt for choice with over 2000 pieces in the Art Store – pick out your favourites and change the feel of your room in an instant. The Matte Display absorbs reflections, so there won't be any distracting glare, even in a bright room. You'll love how good your entertainment looks too. Quantum Dots transform light into lifelike, accurate colour for natural looking scenes. The sky is brighter, the grass is greener, and the details are clearer. It's even been given the thumbs up by Pantone (and they know a thing or two about colour).

Good to know

- Dolby Atmos uses the TV's speakers to create an immersive surround sound effect – you'll love how incredible everything sounds
- You'll be able to mount it flush to your wall with the Slim Fit Wall Mount – just like a real piece of art
- Clear the clutter by plugging in your consoles, boxes, and gadgets into the One Connect box – it connects with a single cable to your TV
- It'll automatically switch to Art Mode when you walk in the room and back to standby when you leave, helping you save energy
- Dual LED TV technology balances warm and cool tones for natural colours and bold contrast
- Sound is more realistic with Object Tracking Sound - 6 dedicated speakers follow the on-screen action for roaring sound
- The Neural Quantum Processor 4K optimises the brightness, contrast, resolution, and sound of everything you watch into 4K

Top 4 Features

Matte Display
Modern Frame Design
QLED 4K Technology
Art Mode

MATTE DISPLAY
Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork on a glare-free canvas*.

MODERN FRAME DESIGN
The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.

CUSTOMISABLE BEZELS*
Switch up the colour and style of your Frame TV with customisable bezel frames.* Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space.

ART MODE
Instead of turning into a black screen, The Frame transforms into a showcase of beautiful artwork and photography when it's turned off, allowing the TV to become part of your décor. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed**.
*Bezel sold separately. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply.

BRINGING WORLD-CLASS GALLERIES TO YOU
Access over 2,000 beautiful works of art from world-renowned institutions on the Art Store* – spanning iconic classics to contemporary stunners – to find the perfect piece that matches your every occasion.
*Separate Art Store subscription required to access full selection. ** Art pieces in the Art Store are subject to change without prior notice. ***Studio Stand and Bezel sold separately.

MINIMAL FUSS, MAXIMUM VIEW
Effortlessly wall mount The Frame near flush to your wall using the Slim Fit Wall Mount, which comes in the box with the TV. And with the One-Near Invisible Cable you won’t have to worry about cable management as you can have just one cable for all your connections.
*Slim Fit TV Wall Mount, One Near-Invisible Connection (5m) and One Connect Box are included in-box. **The distance between the wall and TV may vary depending on the wall type and installation method. One Connect Box required for installation.

EXPLORE POSSIBILITIES OF ROTATING SCREEN
Watch your content how it was filmed - either vertically or horizontally - with a wall mount that rotates your TV* to suit your content.
*Auto Rotating Wall Mount sold separately and compatible with 43” to 65” The Frame. *TV should be mounted on a levelled wall with no protrusions. *TV must be connected to the optical cable (included in-box) and installed externally. In-wall cabling will cause resistance and interfere with rotation.

NATURALLY BRIGHT AND COLOURFUL PICTURE
See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.

AN ABUNDANCE OF APPS AND SERVICES TO ENJOY
With the best-selling Samsung Smart TV* you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

CINEMATIC SOUND REIMAGINED
Dolby Atmos technology delivers a sound experience that you can feel all around you*. It works with the TV's 4 built-in speakers to create an incredibly immersive impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.
*50" and 43” The Frame support Dolby Atmos® with virtual top speakers and OTS Lite.